Find the Elusive “Fold” in UI Design

Published
by
kate
on September 8, 2008
in Usability
. Tags: , , , , .

Some stats and UI recos from one blog on “unfolding the fold”:

  • Don’t try to squeeze your web page and make it more compact. There is little benefit in “squeezing” your pages since many visitors will scroll down below the fold to see your entire page.
  • Since visitors will scroll all the way to the bottom of your web page, make life easier for them and divide your layout into sections for easy scanning.
  • Minimize your written text and maximize images, visitors usually don’t read text - they scan web pages.
  • Encourage your visitors to scroll down by using a “cut-off” layout.

    • (Having one of those moments when I really want to use an example of something that unfortunately must remain top secret. Grr…)

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