Kate Bauer

Buzzfeed.com

trying lots of ideas @first, then dynamically adjusting ideas

Mullet Strategy: business up front, party in the back (eg. Huffington Post)

The web is controlled by people w/personality disorders. Narcissists, Obsessive Compulsive Personality Disorder (wikipedia, delicious, tetris), etc.

Diagnostic and Statistical Manual of Mental Disorders by American Psychiatric Association

Jews vs Mormans, marketing techniques, focus on the mechanics of how things spread and not the ideas itself (quality as liability)

How to deal w/radical unpredictability:
- Contagious Media
- Big Seed Marketing
- Multi-Seed Marketing
- Mullet Strategy
- Personality Disorders
- Morman (not Jewish) Media