Kate Bauer

Two things to think about:

1. content drives traffic
2. users dont read online

“we arent writing, we are speaking in text.” - erika hall, mule design (see talk in san fran web 2.0 expo)

“the internet looks like writing but its actually a conversation” //random link i found while trying to validate this quote

Types of Content:
- navigation & orientation content
- Labels & Action Content
- Help Content
- Non-Textual (Visual Content)
- Content Content!

Liz Danzico - moderator, IA, bobulate.com

panel:
alex wright - alexwright.com (information architect)
bre petis - brepetis.com, etsy.com/starque (videographer)
kristina - braintraffic (content strategist)
jeffrey - happycog (evangelist)
paul ford - (editor)

bre says print is thing of the past // no one says anything, then FINALLY someone asks him to elaborate

working w/clients in terms of information architecture and content (handing over the project and hoping for the best), its like what woody allen says about love, sometimes ur lucky, sometimes ur not

w/copy its about the tone and transitions

you can get content for free but u cant get editing for free

yea Bre!! DIY rulz!

dont add content where u dont need it, or when u dont have the resources to govern it //this goes for IA ppl (aka ID, UX & UI Designers, too)

content strategy google group