Kate Bauer

guys from Tumblr talk

- Shaping of new products
- engaging your audience to contribute
- enhancing user content quality
- dealing w.the onslaught of user feedback (inbox full w/comments)
- curbing user negativity
- making UI changes w/out users resulting (aka facebook)

How do you design a completely new experience?
- Seeding the new format or function
- everyone has chance to win, incentive to send to friend
- bubbling up content

How do you get ur users to constantly hit refresh?

constantly updated content (eg. b3ta, digg, youtube)

redesigning the interface w/out prior introduction is like rearranging the furniture in someone’s living room. obviously they’d be upset