Kate Bauer

- both guys worked together @organic
- initiatives based upon rapid prototyping

see + save + store

- making mobile social- the last thing ppl wanna do is more to another networks & add all their friends again
- social starts w/sharing, here’s their company: drop.io //something that started w/the illusion of potential began to unravel into a product demo <sigh>
- imagine if physical locations could hold data, if they could talk //um, sounds a lot like socialight
- “security through obscurity” // interesting concept, sounds fancy but does it really work?

twitter + dropio

the grand gesture is a punctuation (flowers on valentine’s day, recent democratic convention, sale sign in stores)

smaller things can become grand gestures, depending on the context (conversation among friends, one flower picked especially for you, quiet whisper)

become accustomed to using binary language to describe our lives , we live in this binary world of follow/dontfollow, friend/dont friend, subscribe/unsubscribe

beethoven 5th - observe the gestures

//hm, something in the subtext makes me think someone should send her flowers on valentine’s day

view video here

Two things to think about:

1. content drives traffic
2. users dont read online

“we arent writing, we are speaking in text.” - erika hall, mule design (see talk in san fran web 2.0 expo)

“the internet looks like writing but its actually a conversation” //random link i found while trying to validate this quote

Types of Content:
- navigation & orientation content
- Labels & Action Content
- Help Content
- Non-Textual (Visual Content)
- Content Content!

Liz Danzico - moderator, IA, bobulate.com

panel:
alex wright - alexwright.com (information architect)
bre petis - brepetis.com, etsy.com/starque (videographer)
kristina - braintraffic (content strategist)
jeffrey - happycog (evangelist)
paul ford - (editor)

bre says print is thing of the past // no one says anything, then FINALLY someone asks him to elaborate

working w/clients in terms of information architecture and content (handing over the project and hoping for the best), its like what woody allen says about love, sometimes ur lucky, sometimes ur not

w/copy its about the tone and transitions

you can get content for free but u cant get editing for free

yea Bre!! DIY rulz!

dont add content where u dont need it, or when u dont have the resources to govern it //this goes for IA ppl (aka ID, UX & UI Designers, too)

content strategy google group

it’s about seduction… falling in love (consumer falling in love w/ur product)

three stages of seduction:
1. inspire their attention,
interest and desire
2. draw them in (lead them astray)
3. capture their ongoing devotion

choose your victim, get them interested in the app or product

‘The Art of Seduction,’ ‘48 Laws of Power‘ by Robert Greene

Think about the unique qualities that your users have and speak to it. (eg. user personas, informed by research)

seduction techniques:
- don’t tell them what they can do, tell them what they should do
- create mystery (eg. silverback.com)
- appear desirable (nothing draws a crowd like a crowd, testimonials)
- flatter them
- tempt them (give them a peak as to whats inside)
- have a sense of humor (eg. tick time tracker)

Seduction of the Innocent

- making products obsolete by changing the style

- the whole product becomes an affordance

- indulge the user in their fantasy, give them credit for being more than what they are

- distract them from their responsibilities (procrastination as an explicit objective, eg. 43folders)

seduction is… not about sex (about love, togetherness, enchantment & pleasure), user-centric, a journey, pro-active

Seduction is no longer the exclusive responsibility of “the marketing people.”