
from flickr
just another technology blog on “the interweb”

Cost2Drive is a tool that estimates the cost of ur trip for your driving destination (particularly beneficial now that snowboarding season has arrived and weekend trips have become much more prevalent.)
A couple of things:
- there is no persistance of data for the car data and let’s be honest, how many different cars does a person really own?? the persistence of data should reflect the more frequent use-case scenario which im thinking is probably one-car-per-person. even when there is more than one car involved, there is usually ‘the one’ for trips (aka the one w/the rack on top)
- the address data must be super precise (i had to re-enter my cities a few times because it wasnt exactly postal-quality)
- i wanna see the formula used for this estimation. does it take into account the various gas stations between the destinations (more precise perhaps) or use a national average and multiply that number instead or something else
- a friend of mine plugged in some numbers (he drives much more often than i do) and challenged the accuracy
- i want more feedback, like what are the emissions stats and how does that compare to a hybrid and what alternatives are available to cut cost and emissions (besides flying, which they do suggest for my mt snow scenario)
I give it an A for concept; version 2.0, however, might want to reflect a bit more accuracy and take into consideration some of the same variables that googlemaps, yahoo and mapquest have had to consider in their mileage approximations.
The concept of advertising has evolved over time to encompass many different voices: it is the brand; it is the zeitgeist; it is many things.
Today, advertising exists in this space driven by consumer voices and product expectations. The world of selling ideals and promises has been transformed into an open conversation between brands and consumers, propelled by increasing brand transparency.
So I’m wondering if Apple will respond to this. I think they should be like, “Sorry guys. We TOTALLY time-lapsed that sh!#. Its actually sooooper slow. How can we make it better for you?”
The ad was pulled in the UK b/c it was a demo of the iPhone running unrealistically fast. Its actually a good thing they pulled it b/c the response from bloggers would’ve been immense.
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